On January 15, 2010, the U.S. Department of Agriculture (USDA) joined the campaign to fight and defeat childhood obesity in cooperation with the NFL, National Dairy Council®, multiple health organizations and several major corporations. The campaign, Fuel Up to Play 60, is funded with an initial private sector financial commitment of $250 million over five years by America's Dairy Farmers. The program unites government, health professionals, industry and educators in the effort to improve nutrient-rich food choices and achieve 60 minutes of daily physical activity among children. More than 58,000, or 60 percent, of the nation's 96,000 private and public schools are currently enrolled in Fuel Up to Play 60. Learn more.
© 2010 National Dairy Council®. Fuel Up is a service mark of National Dairy Council. Fuel Up to Play 60 and the Fuel Up to Play 60 logo are trademarks and service marks of the National Football League. © 2010 NFL Properties, LLC. All NFL-related trademarks are trademarks of the National Football League.
